5 PowerHouses That Gets Your Social Media Right
If you are an online marketer you may be a little overwhelmed or even confused when it comes to social media. But, don’t worry, I am here to help. As an online marketer myself I understand how important it is to have a presence on the top social media sites. I also understand how overwhelming all of this can be.
Now before I go into the top 4 social media powerhouses for online marketing, let me first say everything starts with your main website. If you don’t have a website or even a well-designed and well converting website for whatever calls to action you have in place, then having a huge social media following won’t do you any good as you will either have nowhere to send traffic to or you will be sending traffic to a site that will not be well received.
Social media continues to grow at fantastic rates. More than 33% of consumers use these platforms to learn about new products and brands and 94% of online businesses use social media for marketing their brands, products and services.
There are many social platforms, but, none are as powerful as these four for building traffic and generating leads.
This one pretty much goes without saying. It has more than 1.15 billion active users and is one of the most visited websites in the world. And while it may seem complicated to set up a business page, truthfully it’s not.
With Facebook you have the option to create personal and business pages, and the business pages are fairly easy to set up. Just follow the prompts and you will have your page set up in a matter of minutes. Once your business page is set up users will be able to “like” your page and receive news whenever you post to it.
Twitter isn’t that far behind Facebook when it comes to the impact it can have on your online marketing efforts. You can use hashtags as a way to categorize the topics you Tweet about to provide relevancy to your niche and really get your name and brand out there.
Twitter, which, is a microblogging site that allows for only 140 characters per post has more than 645 million users with 58 million tweets sent each day. 34% of marketers use Twitter successfully to generate leads and attract new prospects to their brand.
Google+ is of course owned by search engine giant Google. Google+ has a lot of interesting features you can use such as hangouts, messenger, circles and so much more.
There are more than 1 billion people with Google+ accounts with 359 million active monthly users.
Google+ communities can be used to provide more exposure for your content and to engage both prospects and to network with like-minded businesses across the web.
Last on the list of top 4 social media powerhouses is LinkedIn. Most people view it as only a place to post a resume if you are in search of a job. While it can be used for that, it has grown into something much bigger. It is one of the best places to network, find potential business partners and provide a great deal of exposure for your online business.
Pinterest has grown at rapid rates in the past two years, with 70 million plus users and more than 5 million pins per month, this platform cannot be ignored. Did you know that Pinterest has a 20% referral rate to ecommerce sites?
With a Pinterest business account you can join the 500,000 plus business users and can create an engaging profile and use various tools to engage with a target audience.
If you have a blog use a plugin that will automatically post your freshly updated content to your Facebook and Twitter accounts. This allows you to continue providing your followers with good content without having to do any extra work.
I also encourage you to do a little research and find the social media sites that will net your business the best results. It does take some testing to see what works best, and when you find it, nurture your campaigns and take great care to connect with your target audience.