Becoming an online authority takes a lot of work, time and effort. It means many quality posts, many interesting discussions and articles. The online environment is quite dynamic and sometimes forgets easily, so to say.
That is why, when you start in one direction, it is important that you keep it. A stable position in the market has to be strengthened continuously. This can be done, mainly, by following the same rules that made you famous, no matter what these rules were. In order to maintain your reputation, you have to continue recommending the same quality products or services. Don’t make any exceptions from the rule.
Many marketers accept compromises just for the sake of earning some quick money and they end up disappointing their customers and ruining their reputation to such an extent that, even when they come with the best offer, people think twice before buying.
If you stick to your principles, if you treat your customers with respect, by offering them only the best products and services on the market, you will attract more and more customers, your reputation will improve and you will leave your competition behind.
The Pros and Cons of Selling Only High Quality Products and Services
The pros of selling anything you can get your hands on, even when the quality is doubtful, can only be reduced to money: perhaps the commission is attractive, perhaps the competition is weak.
However, the cons are overwhelming. When you sell a poor quality product, it is only a matter of time before the word spreads around and people stop buying from you. This is especially true in email marketing where the line of communication with your buying audience is much more personal.
A few negative comments, a few reviews from unsatisfied customers, unsubscribes from your list and your reputation will be destroyed. People will think twice before buying from you, and some will avoid you completely.
From an authority in your niche, you become a pariah, and for what? Perhaps you do not realize it, but, with your reputation, you also lose:
Popularity! By lowering your quality standards, you lose your credibility, people stop talking about you and your products or, if they do, it is to criticize you.
Stability! According to statistics, people tend towards stability. If you offer them something of value, they will keep buying for you because they trust you. If you disappoint them, they will avoid you, fearing another disappointment.
Long-term constant gains! As an authority in your niche, your income is ensured. People trust you, they buy from your, they recommend you to their friends and family, they talk about you on their social profiles. If you lose your credibility, you can kiss the constant stream of earnings goodbye.
Avoiding a Chain Reaction
Given the number of communication channels available online today, opinions spread very easily nowadays. With a simple click, you can improve the image of a company, a person or a product. It is just as simple to destroy a name and ruin a reputation.
Financial temptations are sometimes the cause of one’s fall-down. For an important sum of money, you may be tempted to influence your customers in choosing a certain product. However, if you have doubts about the quality of that service, you should think about the long term consequences of your actions and look for better products or services to promote.
By refusing to lower your standards, you show your customers that you value them and their opinion of you, and you show respect for the effort that getting to the top involved. You know better than anyone else that becoming an authority in any niche takes a lot of effort, hard work and serious commitment.
Keep Customer Satisfaction The First Priority
t is fairly to build and maintain the highest level of customer satisfaction and instill trust in your marketing messages, and that is to always make their satisfaction a priority
Ask yourself these questions:
Is this a product you find useful?
Is this a service you would use?
Is the vendor trusted in the industry?
What are the reviews online for the product you will promote?
Is there a way to get a sample to check it out for yourself?
Is this useful to your target audience?
Would you recommend this to your mother? Friends?
Affiliates, consider if this is something you would buy if you were sent the offer?
How would you react if someone on your list emailed you to tell you the product is now what you said it was?
By considering customers first, instead of your bank account you might be surprised to find that you will end up satisfying both!