Online Marketing Strategies That Dominate The Web Business World
High end online marketing techniques have widespread impact on the business performance of both major brands, as well as small, emerging online enterprises. Online marketing involves a specific set of skills and methods that when implemented correctly can yield the highest levels of success for any online venture.
Over and over again the quality of content has played a decisive role in impressing website audiences across all niches and industries. Also, the more content a site has the more opportunities there is to increase organic traffic from the search engines. And, repeat visitors are enticed back when content is updated regularly that is useful, comprehensive and solves their problems.
It should always be informative, fresh and above all unique. Including, images and video is also a must have since this type of media tells a story in a visual way and has yielded higher conversion rates with audiences than text alone.
Adding a blog to business, ecommerce and other sites is a great way to build a following and use content marketing for all it has to offer.
White Hat SEO
Search engine rankings play the pivotal role in directing the most amount of traffic to any website. The practice of White Hat SEO involves applying various techniques in order to reach the highest search results rankings possible for a site’s keywords.
About 92% of web searches go to sites that are on the first page of search results. Today’s SEO looks a lot different in many ways than it once did. Quality link building has replaced mass amounts of spammy links that used to land people on page 1 of Google quite easily.
Fresh content, less on site ads and proper keyword density on site without over optimization are other essential elements of SEO.
Sufficient amounts of social media signals is another part of the Google algorithm, so, it is recommended to implement social media campaigns to not only bring traffic from another source, but, as a part of on-going SEO efforts as well.
Online Branding to Raise Conversions
Website branding is another essential element in Internet marketing, as it not only helps to increase on site conversions with customers, it also greatly helps in establishing the proper reputation with the search engines for higher rankings.
Apart from being informative, brands need to maintain a supreme online presence by going above and beyond what is typically expected on their sites and on social media. This increases the opportunity for comprehensive communication by targeting a niche market that persuades audiences, establishes trust and boosts the popularity of the branded website and its conversion rates.
Social Media Influence
Social media exposure plays a significant role for every online business today. More than 72% of web users are active on various social media platforms. Multi-dimensional promotion using sources like Instagram that has 150 million active users, Facebook that has more than 1.15 billion and Twitter that has 645 million plus users can really take your business far ahead of its competitors.
The main reason for targeting social media platforms is that these sites have high traffic and membership stats that allow for a brand, website or company to engage, and communicate with a very large global audience. It is also a fact that 33% of consumers use social media to find new brands and products online.
Top Social Media Sites
Facebook: Being the most important social networking site with over 1.15 billion active users with 23% logging in daily, any online business has a huge opportunity to engage new customers. The influence spreads even more as people tend to share what they like with their friends and associates.
Google+: There are high predictions pouring in that indicate the chances of this social media platform to outperform others, including, Facebook. With 1 billion account holders and 359 million active users, this is a major channel to include in your social media marketing campaigns.
Twitter: Twitter is the most popular microblogging platform that allows brands to send messages with 140 characters or less to potential thousands of followers.
Pinterest: This image sharing sites cannot be ignored as it has shown a growth rate of 58% in 2013, has millions of members and a 20% referral rate to ecommerce sites.
About 2/3 of cell phone users today are using Smartphone devices to find information on the web. It is impossible to market online without considering the mobile sector. Mobile friendly website designs and mobile advertising are important aspects to implement within any online campaign. And, really, without a mobile friendly site you can lose out on a massive chunk of traffic.
Online sites and brands, especially those in the restaurant businesses are using the mobile marketing medium to target local customers through discount offers and coupon codes to attract new customers. More than 30% of sales generated by the leading fast food chains, including Papa Jones, Pizza Hut and others are influenced by such promotional techniques.
Submitting relevant videos to sites like, Vimeo, YouTube and other video sharing sites is a marketing strategy that cannot be ignored and can grow your online presence exponentially.