Weekly Traffic Tips Round UP-8 Traffic Tips For Busy People
Using Google Re-marketing To Increase Your Sales
Remarketing is often used to improve conversion rates. This is especially true for brands who want to lead their site visitors down to a sales scenario through the use of display remarketing ads.
In addition, retargeting is excellent for audience targeting. This can be done through installing remarketing tags only for visitors who do certain actions within a website. By using behavior segmentation to send appropriate ad messaging to prospects, a brand’s ads become more relevant and appealing which increases the likelihood of conversion down the line.
While you can use countless tools for remarketing (our favorite is Perfect Audience), one of the easiest ways to retarget your customers is through Google Remarketing. Google allows brand owners to remarket to their audience depending on the actions they perform on your website. Read the more….
Why Your Facebook Ads Don’t Perform Like Adwords (And Why They Never Will)
You are an AdWords savant.
Revenue’s through the roof.
Peeps search. Click. Browse. Buy. Repeat.
Like a literal printing press.
So you look around, searching for the next golden opportunity to deploy some of this capital that’s burning a hole in your pocket like a poor man’s Warren Buffett. (Which is to say, still pretty well off.)
You fire up some Facebook ad campaigns. Employ the same strategies that have already made you a small fortune.
And then… nothing.
No one’s clicking. Or browsing. Or buying. That small stack of chips just got smaller, and you’re starting to get antsy.
So you’ve got Adwords all figured out…but for some reason, you can’t seem to achieve the same success on Facebook. What are you doing wrong? Learn more why Facebook will never convert like Adwords, and 3 ways to tweak your Adwords campaigns to perform better on FB.
Integrating Quora Into Our Content Distribution Strategy
Shall we invest our time and effort to answers to questions in quora to reach our target market and same time build a massive list of hungry buyers.Get more insights below on quora as your traffic channel and best practices to follow to make most out of this traffic source.
Six months ago, we looked at both quantitative and qualitative data from our most successful customers. We discovered that our core buyer persona was largely 25–45 year-old execs and founders of fast-growing online businesses with 11–100 employees in North America, Western Europe, Australia and New Zealand. (You can read a bit more about that process and buyer personas here if you’re into that stuff.)
With this new focus, we looked at our marketing distribution channels to see if they matched the interests of our core market. After some research, we stopped focusing on a number of channels that weren’t performing for us. When looking at new channels to add into the mix, Quora stood out as one of the top channels where we could reach our buyer persona, so we started running a six-month experiment answering questions.
Before investing time in Quora, I recommend taking a look on the site and asking yourself two questions:
1) Are there active topics with strong followings related to your business?
2) Is your target market active?
If both answers are “no”, then invest your valuable effort somewhere else.
When we did our preliminary research, we found a ton of founders (especially in tech) engaging with posts — beyond just promoting their own businesses. We also found that a lot of people were asking about dashboards, KPIs, metrics, goals, and teams, which are the topics we offer value and education for as a company and product. So it seemed like a worthwhile experiment.Read more here…
MailChimp And The Un-Silicon Valley Way To Make It As A Startup
Contrary to the typical startup fairy tale, it’s possible to create a huge tech company without taking VC money and spending beyond your means. The secret is to anticipate your customers’ needs and follow your instincts. In this NY Times article, you’ll learn how MailChimp did just that.No venture capital, no Bay Area presence, no crazy burn rate: MailChimp’s founders built the company slowly by anticipating customers’ needs and following their instincts.
The typical start-up fairy tale goes something like this: You begin with young entrepreneurs from Stanford or Harvard who have come up with some novel idea for disrupting restaurants or dog walking or whatever else.
After creating a prototype, the guys (they are almost always men) enter start-up boot camps like Y Combinator, recruit a group of early investors, and perhaps launch a Kickstarter with a slick video. If the initial plan succeeds, the founders go into heedless expansion mode, which usually means selling off huge chunks of their company in exchange for gobs of money from venture capitalists. Then, after a few years, if all goes according to plan, they hit the big time — an initial public offering and a chance to be the next face of the future.
Well, sometimes. What’s often left out of the start-up dream story is any mention that there’s another way.Want to read the full story
The Beginner’s Guide to Optimizing Transactional Emails
Unfortunately most transactional emails are poorly optimized, failing to take advantage of this potential. But by following the best practices in this email, you can learn how to increase sales from welcome emails, confirmation emails, notification emails, and more.
Why Do Transactional Emails Matter?
Transactional emails have one important differentiator: they’re highly anticipated, leading to improved deliverability and increased engagement.In fact, Experian found that transactional emails: are more likely to be opened, are more likely to be opened repeatedly, and generate more revenue per email than promotional emails. Take a look at the numbers…
Facebook Tests Ads In Groups, Its Next Potential Cash Cow
Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature. After people reported seeing notices that “We’re testing ads in Groups,” TechCrunch inquired and Facebook confirmed that mobile and desktop versions of Groups in Australia, Canada, Ireland and New Zealand are part of the trial.
“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” Facebook told TechCrunch in a statement. The ads will look the same as News Feed ads. They’ll be targeted by Group topic as well as the standard identity-based targeting.
Facebook will reach maximum New Feed ad load in mid-2017, which means they will need to find new revenue streams to continue its strong growth. The next such revenue stream could advertising to the 1+ billion users in Groups. Learn more about FB’s latest move in this article on TechCrunch.
Tim Ferriss On Why High Conversions Could Be Killing Your Sales
Higher conversion rates are important to every business. Or is it?
One challenge we face as marketers is the greedy high of a huge one-and-done transaction. Hit the front page of Reddit, drive thousands of visitors to your site in an hour. Add a content upgrades and boost conversions by 785%. Discount a product and see a huge spike in sales.
But are those actions killing long-term value for your business?
A higher conversion rate is important to every business. Or is it? Find out why Tim Ferriss believes that over-optimizing your site could be killing the long-term value of your business. A must-read for anyone obsessed with CRO.
3 Low-Cost Ad Campaigns Every Business Should Use
I call these campaigns the Facebook Sale Closer, the Adwords Competitor Blocker, and the Twitter Competition Infiltrator. In this article I’ll teach you what these campaigns are and how to implement them, including 8 action steps to help you get started. Trust me guys: if you aren’t using these 3 low-cost, high-ROI ad campaigns, you’re leaving money on the table.
Forget about all the keyword research and high click prices. You MUST at least run ads on your own brand name, product name, and website address. People are searching for these things right now. You have the ability to affect what they see when they do – so do it!
If you’re not doing this then you’re playing Russian roulette with your sales. Do you even know if your competitors ARE targeting these keywords? If not, whew you got lucky. If yes, are you going to let them do so uncontested?
This is not only a defensive campaign, but it’s also a money maker. I know your fear is spending money and not getting a return. To which I say, if you can’t convert people who are already searching for you, then have bigger problems to worry about first.Read more on low ad campaigns
That’s all this weekly traffic tips roundup.How you like it…I would love to hear from you so share about it in the comment section below.